Factors Influencing Green Purchase Behavior: Evidence from Kazakhstan

As awareness about environmental issues increases around the globe, consumers are gradually engaging in environmentally friendly behavior and supporting businesses that engage green strategies. However, among Kazakhstan’s their buying towards products not fully understood due to scarcity of research conducted this area. This study intends change situation examines young Kazakhstan using Motivation-Ability-Opportunity (MAO) model developed by Olander Togersen. According model, a positive attitude leads desired only when they have ability opportunity execute expected behavior. The goal paper is find main reasons why intentions people do translate into examine influence moderating variables on relationship between people’s intention buy purchase products. In addition, role education level gender also examined.